Magazine Sends All Its Advertising Back to the '60s For Special Mad Men Issue

By Kat Hannaford on at

I'm so excited for the impending fifth season of Mad Men, that it's taking all my willpower not to fix an old fashioned and leer at my secretary, a la Don Draper. (Please send me a secretary, bossman?) The guys behind Newsweek are obviously jonesing just as hard, as they've "retro-fied" an upcoming special edition of the mag with either vintage or vintage-styled adverts from companies such as Mercedes-Benz, British Airways and Johnnie Walker.

Scrolling through the gallery at DesignTaxi's site, it's almost difficult to finger which ads are genuine oldies, and which have been cobbled together in Photoshop with a few textured layers thrown in for good measure.

It's not just the ads which have been popped in the time machine, though -- the mag itself has been sent back to the swinging '60s too, and from Monday, the website and iPad editions will also be overhauled with a new sleek '60s look. A tough challenge, you can imagine, with Newsweek commenting:

"Imagining what a Newsweek website would have looked like, without dropping a tab of acid, was no easy feat. But with a leap of faith (and a single martini), we created an online edition that Don Draper would have toasted. We hope you do too.”

[Newsweek via FastCo via DesignTaxi via @KwameOpam]