Facebook Sees a Good Deal and Buys Facial Recognition Company Face

By Gary Cutlack on at

Facebook's spending yet more of its recent enormous public listing windfall on a new tech company, agreeing to buy facial recognition software specialist Face.com for around the $100m mark.

Face claims it already analyses billions of faces every month, so it'll be right at home ploughing through everyone's blurry Facebook uploads. The deal sees Facebook elbow its way into a nice little ecosystem of existing developers, thanks to the fact that Face's API is already used by plenty of app coders to provide their own facial recognition within apps.

Happily, that'll continue to be the case. Face said: "...the plan is to continue to support our developer community" once the deal has been done, so we won't see Facebook shutting it off and bringing the code in-house, as it did after its recent purchase of Glancee.

Face's own iOS app Klik is out there on iTunes, if you want to see what it's capable of and what Facebook's photo app might morph into in the distant future. [Face via The Register]