Apple Let Off the Hook For the "Samsung Didn't Copy Me" Adverts

By Sam Gibbs on at

A British court has let Apple off what could have been one of the funniest and most embarrassing ad campaigns ever created, at least for now. The London-based court ruled that Cupertino doesn't have to "immediately" publish the "Samsung didn't copy the iPad" ads.

Basically, Apple argued that by running said ads, it would actually be advertising for its rival. Makes sense, I guess, although it's not like the ad will be brandishing a Samsung Galaxy Tab or anything, probably. The full appeal will be heard in October, and should Apple lose, then it will have to publish the offending ads.

Whether or not Samsung really did copy Apple, I have to say I was quite looking forward to seeing these Samsung-didn't-copy ads in the British press. I can't remember ever seeing anything quite like it. It'd be truly hilarious, from our point of view at least. [MacWorld]