Coke Sorry About Wiping Greece off the Map

By Gary Cutlack on at

You know how boring it is drawing maps? You know how sometimes you just squiggle a bit to make it easier? That's what Coca-Cola did around the tricky Mediterranean area, accidentally erasing Greece from one promotional Olympic map. Greece was not happy.

The map, which was displayed at Pin Trading Centres inside the Olympic Park and within Hyde Park, roughly interpreted a whole chunk of the Med, managing to ignore Greece and also remove Turkey. The original map stopped just to the right of Italy, with Coke's designers taking the easy option of simply rounding off that tricky bit full of islands and peninsulas.

The resulting uproar from the Greeks was enough to force an apology out of Coca-Cola, which said: "We regret any misrepresentation of Greece on the world maps that were displayed inside the Pin Trading Centres at Hyde Park and the Olympic Park. The original maps were designed as simplified geographical renderings of countries and continents of the world and were not drawn to scale.

"As a result, several countries, including Greece, were inaccurately represented. Coca-Cola has taken the matter very seriously and, once the situation was brought to our attention, as a matter of urgency, a new, more accurate design was put into production."

All a bit late, but there you go. There's now no need for Greece to send its popular brand of fire out to Coca-Cola offices. [Inside the Games]