Google To Begin Smackdown On Illegal Sites, Starting Today

By Jon Partridge on at

As of today, Google is tweaking its search algorithm, ensuring piracy-promoting sites that have had a large number of valid copyright removal notices don't get ranked as highly as proper, legitimate sources of content.

Of course, pirates being pirates, I'm sure readers will already know their way to their desired content without going through Google. YouTube, which has had scrapes with copyright law in the past, won't be hit massively by these new tweaks, apparently.

Amit Singhal, SVP of Engineering at Google, has stated on the official Google Search blog that a copyright complaint is not going to seriously affect a site ranking, unless a valid copyright removal notice is received from the actual rights owner. Google wants to be as transparent as possible about the process, and will provide counter-notice tools for developers. Still, a bit of censorship sure won't stop piracy, but it's a step in the right direction to help out valid copyright owners. []