Amazon Decides to Let Users Opt-Out of Ads on the New Kindle Fires After All

By Eric Limer on at

After confirmations to the contrary yesterday, Amazon has now come out and said that users will be able to opt-out of ads on the new Kindle Fire models for a one-time fee of about £10.

An Amazon spokesperson reached out to us by email with the following statement:

I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15 (£10-odd). We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice.