What Happens When You Tattoo a Website Ad on Your Face—And That Website Goes Out of Business

By Kyle Wagner on at

Back in the halcyon days of the dotcom boom, we did a lot of crazy things. We spent millions of pounds on extravagant nerd parties. We lavished mountains of funding and cocaine on startups selling diapers to puppies. And, eventually, we skinvertised ads on the backs and arms and faces of human beings. And then those people had to go on living their lives.

BuzzFeed's Jack Stuef took a deep dive into what happened to the once-common-but-always-weird advertising practice. And, more curiously, what's happened to all of the folks that stuck a big on their foreheads last decade. As you might imagine, life is getting weird. Here's an excerpt about one man, named Hostgator Dotcom:

Dotcom, who is still selling ink on himself, keeps track of all the websites on his body and simply covers up those that go defunct with a tattoo from a new buyer. He thinks he may one day sell his a tattoo for his whole body to one company and become a "human-mascot-type thing."

Which probably sounds about a tenth as bleak as it actually is to do. Definitely take a few minutes to pick through the rest of the details in the full piece over at BuzzFeed. [BuzzFeed]

Photo credit Photo by Stephen Nigl, BuzzFeed FWD