Apple Accused of "Unacceptable Marketing Practices" by EU Justice Commissioner

By Gary Cutlack on at

Viviane Reding, the EU's Justice Commissioner, has been writing to EU member states trying to whip up support for a renewed attack on Apple's selling of its AppleCare extended warranty, which she claims is still being sold without buyers being told that it's often duplicating the statutory EU guarantee.

Reding wants a full investigation to be launched into Apple's selling of its extended product care agreements, with the complaint being that Apple's failing to inform buyers that EU law covers their purchases for a two-year period anyway.

According to a letter seen by Bloomberg, Reding told EU member countries: "Apple prominently advertised that its products come with a one-year manufacturer warranty but failed to clearly indicate the consumers’ automatic and free-of-cost entitlement to a minimum two-year guarantee under EU law. These are unacceptable marketing practices."

Reding wants to know if Apple offices in each of the 27 EU member countries have been advising buyers about their statutory two-year warranty, or if, as she obviously suspects, they've been glossing over it in favour of selling AppleCare packages instead.

Apple's previously been in big trouble in Italy over the same issue of failing to pass on news of local buyer protection rules. [Bloomberg]