Nokia Brings a Very Dull Knife To the Smartphone Fight

By Andrew Liszewski on at

Nokia has managed to sidestep ruin with its Lumia smartphones that are doing surprisingly well in a market that's already saturated with iPhones, Android handsets, and BlackBerrys. They've successfully carved out a small niche with devices that genuinely have something new to offer in terms of UI and capabilities. So why has it pegged its new Apple attack ad on something as mundane as colour?

The ad takes a similar approach to Apple's famous 1984 ad, but flipped back around on the company, with hordes of seemingly mindless drones lining up to buy the latest iPhone. But if you take the time to read the countless reviews of the iPhone 5 online you'll find that colour options doesn't quite top the list of reasons not to upgrade. So far users seem to care more about scratch-ability than the fact that it's only available in black or white. And to say that that issue hasn't hurt sales is putting it mildly. After all, you can easily get colour from a case, or use ColorWare's services. (Although please don't ever do that.)

So Nokia, there are a lot of great things about the Lumia line, and you hang your hat on THIS? [YouTube via Ubergizmo]