Bond Films Earn More When James Drives British

By Gary Cutlack on at

The formula for success when it comes to make Bond films has been uncovered. Stick him in something British and don't let him anywhere near a Renault 11.

The full car versus success infographic can be found over here, which features inflation-corrected box office takings pitched against the main vehicle Bond drove in the film. The lows of the series match times when Bond drove comedy foreign motors like the Renault 11 of View to a Kill, or the US truck that featured in the main vehicle section of View to a Kill.

Series highs include Thunderball (Aston Martin DB5) and 2006's Casino Royale, which plonked Craig David or whatever his name is behind the wheel of another British-made Aston.

But even British cars couldn't save Bond in the 80s, with the Range Rover Convertible failing to save Moore flop Octopussy from being something of an enormous failure, with the Aston Martin V8 Vantage Volante not really helping Timothy Dalton's The Living Daylights very much either.

So perhaps it's not cars after all. Perhaps it's his type of pants? [Jalopnik]