America Does a Sensible Thing and Bans Noisy TV Adverts

By Gary Cutlack on at

Here's some great US TV news. Even better than recommissioning Babylon 5. They've passed a law to stop adverts being louder than the programmes they rudely interrupt, a move that will make commercial television much more bearable.

The decision has been passed in the US under the Commercial Advertisement Loudness Mitigation (Calm) Act, and applies to all broadcasters through cable, satellite and any other medium where things are shown on TV with ads for washing powder, car tyres and energy drinks in the middle of them.

Enforcement of the volume rule appears to be a little shaky, though, with US TV regulator the FCC relying on complaints from viewers before acting in any way. And it doesn't apply to online catch-up services, so is basically about 30 years too late to save everyone going mad.

Let's hope we get a form of this rule in place too, as it's a high-priority whinge over here as well. Even the BBC with its noisy idents is an offender. [BBC]