Steve Jobs Really Sucked at Names

By Chris Mills on at

A few years back, we learnt that Steve Jobs, genius though he might be, wanted to call the iMac bad things. Bad, terrible things. Well, this week, we've learned his naming stupidity stretched further than just machines -- he wanted to cripple Safari with a blood-curdlingly bad, cliche-riddled excuse for a name.

The Freedom browser. Yeah, that's right, Steve Jobs, one of the stalwarts of beautiful, simple design, wanted to name his project after a bad team-name from The Apprentice. Jesus. I mean, could you honestly see yourself clicking on something called "Freedom" on a daily basis without vomiting all over your svelte Mac hardware? Exactly.

According to the ex-Apple engineer whose blog the story cropped up on:

Steve spent some time trying that one out on all of us. He may have liked it because it invoked positive imagery of people being set free. And, just as possible and positive, it spoke to our own freedom from Microsoft and Internet Explorer, the company and browser we depended on at the time.

If you ask me, it sounds like a load of marketing-ese bollocks, and I'm glad it got shot down. The only way it could be remotely acceptable is if the computer emitted a little recording of Mel Gibbs saying "Freedom" in a vaguely Scottish defiant whisper every time you opened the browser. And even that would be pushing it. [Don Melton via TUAW]