Google Chromebook Pixel: Awesome, Just Not £1,049 Worth of Awesome

By Andrew Tarantola on at

Google set out to build "the best laptop possible." The result: the Chromebook Pixel. A sleek and powerful device designed specifically for life in the cloud. If the display doesn't make your jaw drop, the price tag will.


What Is It?

The Pixel is the latest iteration of Google's Chromebook series. But unlike the sub-£200 beat-around that preceded it, the Pixel focuses on high-end features like a Retina-rivaling, pixel-packed touchscreen display, and powerful Intel i5 CPU. It runs Chrome OS, Google's browser-based operating system.

Google Chromebook Pixel: Awesome, Just Not $1300 Worth of Awesome


Who Is It For?

It's certainly not for everybody. Google says that the Pixel is built "specially for power users who have fully embraced the cloud" and both its performance and price tag seem support that claim. But really, few folks beyond those already heavily invested in Google's online services actually meet that definition. Or Google fanboys. People married to a specific program like Photoshop or Garage Band, and need the specific functionality that the program provides won't have much use for the Pixel. However, if your normal workday is almost entirely browser and cloud based — like mine is for example — or you've just fully bought into the Cult of Google, the Pixel can be incredibly useful.


Why It Matters

It's Google's first foray into the high-end market and a direct assault on a segment held by rivals Apple and Microsoft's legion of manufacturing partners. Google appears to be giving Chrome a legitimate shot at establishing itself as a viable OS. Chromebooks up until this point cost sub-£200 and performed like it. They were great as secondary laptops, something to give your kids to destroy so they'd keep their grubby mitts off your MBA. But the Pixel is built as an ultrabook competitor, not merely a stand-in. This is especially significant given Google's popularity among the huddled masses. With the meteoric rise of Android, Google's shown what its software can do with the right hardware partners. The Pixel looks to be the company's first steps towards doing the same with Chrome OS. By providing it with inarguably top-rate hardware, Google has freed Chrome OS to succeed or fail on its own merits.



The Pixel's main attraction, however, has got to be its big, beautiful touchscreen. It's 12.85 inches diagonal, running on an Intel HD Graphics 4000 card at 2560 x 1700 resolution — that's 239 ppi, better than Apple's 227 ppi MacBook Pro Retina display. And rather than a conventional 16:9 aspect ratio (and in order to fit the full keyboard) Google went with a 3:2, providing nearly 20 per cent more vertical space for web browsing without sacrificing the ability to display 16:9 video content.

Its exterior is minimalist without appearing completely barren; the Pixel is smaller than a Thinkpad X1. It measures 29.8cm wide, 22.5cm deep, and 1.62cm thick with the lid closed. By comparison, the MacBook Air is 1.7cm when closed. But it weighs in at 1.52kg, noticeably heftier than the MBA's 1.34kg. The dark grey aluminium frame is squeaky clean — Google intentionally omitted the ID symbols for ports, for example — and square, lots of rounded right angles, with a thin status light running along the top of the lid. The lid itself is sturdy and shows no signs of flexing even when I'm pressing against the touchscreen — it opens smoothly and effortlessly.

Opening the lid reveals a full size keyboard, with a set of functional keys — back, forward, reload, full screen, switch screen, screen brightness, volume control, and power — running left to right across the top of the board. The ten-point touch-pad is velvety soft and responsive (adjusting its responsiveness is easy enough through the Settings menu). It also includes a pair of USB 2.0 ports, a mini-HDMI out, a front-facing 720p HD camera, an SD card reader, and a headphone/mic jack.

Google Chromebook Pixel: Awesome, Just Not $1300 Worth of Awesome

Internally, the Pixel features an Intel dual core i5 processor, 32 or 64GB SSD with 4GB of DDR3 RAM. The 32 GB version comes with a built-in 802.11n Wi-Fi antenna, while there's a 64GB version that comes with Wi-Fi and LTE connectivity, but we're not getting it in the UK, yet.

Google Chromebook Pixel: Awesome, Just Not $1300 Worth of Awesome


Using It

Holy hell this thing is fast. Powering on takes just 15 seconds and it wakes instantly from sleeping. But consider the fact that it's booting up a browser, so... yeah. Both the Wi-Fi and LTE connections make short work of moving large files to and from the cloud. The LTE slurps data and should be used sparingly, of course. The keyboard is perhaps the best I've ever used on a laptop. The keys are well-spaced, sturdy, and responsive with a firm action. The touchscreen is incredibly accurate and responsive. Unlike the Acer S7, where I found myself secretly wishing for a stylus, I rarely had to retouch in order to make a selection on Seamless or navigating through Netflix. This allowed me to switch effortlessly between using the touchpad for navigation and the screen itself for making selections (while minimising the amount of fingerprint smudging left on the screen). The video quality was superb, with minimal chop and pixelation on streaming content from YouTube (GoT Season 3 trailer), Netflix (Ghost Protocol), and Hulu (Naruto Shipuuden). Even powering through archives of large vertical-format web comics was much less of a hassle than on a 16:9 screen thanks to the extra 18 per cent of vertical real estate.

The battery life was impressive as well, lasting about 6 hours a charge. I also liked the charging cord's indicator ring, which glowed red, yellow, or green according to how much power remained.

Google Chromebook Pixel: Awesome, Just Not $1300 Worth of Awesome



This machine is put together really, really well and the attention to detail is phenomenal. Every external screw is hidden from sight, the fans are efficient and almost completely silent, porting from a tiny gap in the rear of the lower lid. From opening the lid, to swiping across the pad and screen, you get the feeling that every single aspect of the computer has been agonised over for the user's benefit. The same goes for the software; everything fits within a Google-curated UI, so it works together seamlessly and manages the content you produce automatically. At heart, the Pixel is a basic web browsing laptop with Office functionality and an incredible screen. It picks a function and does it very, very well.


No Like

This is an awesome rig saddled with an albatross of a price tag. Even if the limited potential functionality of Chrome OS didn't turn you off, £1,049 for it probably will. And even given as much time as I spend on the Internet, dropping £1,049 on a system that does only that, no matter how well, is extravagant. Even when you can find a decent replacement for your standalone apps — using Pixlr Editor, say, rather than Photoshop — you've then got to go through the whole learning curve of adapting to the new software and workflow. It's a hassle, no two ways about it. In addition, the speakers were decent but not in any way outstanding, they tended to squeak a bit with the volume above 80 per cent.


Should You Buy This

Again, it depends on what you're looking for in a laptop. Similarly spec'ed Windows 8 Ultrabooks retail for less, and you can pick up a refurbished MBP (or MBA) for about the same. So if you need a "full-function" workstation, or can't stand the thought of a device not being used to its fullest potential then, no, you probably shouldn't.

However, a lot of people also use their laptops for little more than checking email and surfing the web — your parents, for example. It's easy to forget just how enormous the Internet is, how much there is to see and do on it. And how gorgeous it all looks under 239 ppi.


Google Chromebook Pixel Specs

• Screen Size & Resolution:12.85 inches, 2560 x 1700, 239 ppi
• Display Type: Touchscreen LCD
• CPU: 1.8 gHz dual core Intel i5
• Memory: 4 GB DDR3 RAM
• Storage: 32GB local SSD in the UK, 3 years of included 1TB Google Drive cloud storage
• GPU: Intel HD Graphics 4000
• Connectivity: 2 x USB 2.0, SD card Reader, mini-HDMI, 802.11n Wi-Fi, LTE, 720P Front-facing camera
• Weight: 1.52kg pounds
• Dimensions: 298mm x 225mm x 16.2mm
• Price: £1,049
• Gizrank: 3.5