Jony Ive Chats Lunchbox Design on Blue Peter

By Leslie Horn on at

Jony Ive could be guy who designed the computer you're reading this on. Well, unless you're not a Mac user, then who knows who designed it. Anyway here he is on Blue Peter, after winning a golden Blue Peter badge, talking lunchbox redesigns. Awwwww.

Three delightful kids presented Ive with their own original designs for a new lunch container — which Ive says you shouldn't actually call a box at all, because that name puts some limitations on the thing. The moment is adorable. Jony Ive watched the show as a kid, and the clip reminds you that he's an actual person and a father, and not just an Apple robot who thinks up smartphone designs. And all the while, it reinforces the maxim that good design is very simple. [Quartz]