Mastercard's MasterPass Turns Your Phone Into Your Own Personal Checkout Lane

By Eric Limer on at

MasterCard is no stranger to high-tech purchasing. Its existing US service PayPass Wallet already lets you tap your credit card on NFC terminals to buy. But the new MasterPass service takes it all to another level, letting you do things like scan barcodes and buy items with your phone, right on the spot.

MasterPass isn't an app, but rather a service that retailers will be able to bake into their own apps to add functionality. Much like Amazon's 1-click ordering button that can be embedded on retail websites, MasterPass can be rolled into retailer apps to turn smartphones and tablets into portable check-out stations. And instead of standing in line to buy something on your way out, you'll just have to confirm you already did.

MasterPass is for more than just barcode reading though; it also supports QR codes, NFC tags, and even a MasterPass-enabled wallet that would let users use gift cards, debit cards, and other store-credit right from an app. What this ultimately means for shopping in your local supermarket is going to depend on how retailers make use of the functionality, but it'll serve as feature-laden platform that's just waiting to be utilised. MasterPass rolls out to the UK this summer. [ABCNews]