When you look down at your smartphone and think about how much it has made your life easier and better, you'll probably think about how the Internet is at your fingertips, or how you can share filtered photos with friends, or send texts without ever having to speak to anyone. You'll probably think that's why the smartphone was invented. You'd be wrong. The reason we have smartphones? For an emergency condom delivery app.
SOS Condoms, which is made for balloon enthusiasts and by condom maker Durex, is an app that can change the world and I don't say that lightly. If you're ever stuck in a pickle with a potential mate but no condom (practice safe sex people!), you can drop a pin of your location through the SOS Condoms app and have the rubbers hand delivered to you. Choose the pack you want, cash or credit, bam. It's the best delivery system since the decision to transport pizzas in cardboard boxes.
The service is available between 4PM and 4AM so everyone — people who like early evening frolics or those working the late night shift — is covered (hard luck if you like it in the morning though, you'll have to plan ahead for that!). Durex tested the service in Dubai (why does that lawless paradise get everything cool?!) but will (crossing-my-fingers) hopefully expand elsewhere. Even if it never comes to the UK and is just some sort of wonderful marketing ploy to inception Durex driven dreams into our hopeful libido, this is the future boys. Enjoy responsibly. [iTunes via AdAge, PSFK]