If I ever wanted fashion advice, I certainly wouldn't ask a footballer. Apparently Tottenham's Gareth Bale thinks he knows better, though. Like Mo Farah and Usain Bolt before him, he's selling out to the moneyman, using his incredibly famous heart-shaped goal celebration to flog you clothes and bags. Yeah, I'm sure it'll be amazing.
I just don't get this. Your celebration is a bit, well, girly, and you're using it as a peg to hock clothes? Even the name "Eleven of Hearts" (because he's number 11, get it?) doesn't exactly conjure up images of manliness. The only people who know what you're on about are probably Tottenham fans, and do they look like they'd buy clothes, bags and gold medallions covered in little hearts?
To be fair to Bale, it's not like he's the first footballer to launch a clothing brand; Lionel Messi did the same in 2011, and then there's good old Beckham who'd sell pretty much anything given enough money. [The Guardian]
Image credit: Wikipedia