LoveFilm Begins Phasing Out Video Game Rentals

By Gary Cutlack on at

LoveFilmĀ appears to be edging away from offering video game rentals, with the company changing its packages to deny new customers the option to have game discs sent to them as part of their bundle.

As well as freezing out new signer-uppers from game rentals, existing subscribers won't be able to switch to a package that includes games either, effectively locking out everyone from taking up the option to have games magically appear in the post every few weeks.

Lovefilm has since confirmed this move in a Q&A on its help pages, saying: "We are no longer offering games rental packages to either new customers, or those who wish to change from a non-games package." [Gamebrit via CVG]