Can Iron Man Save HTC?

By Sam Gibbs on at

We saw a glimpse of what looked distinctly like the back of Robert Downey Jr's head the other day. It seems we were spot-on in our guesses, as HTC's officially shown off the new £8m face of its brand. Iron Man apparently uses an HTC One now, but is that enough?

Here's to change is HTC's new marketing motto, which Downey Jr apparently embodies, well, that and a massive paycheque of course. HTC sure has to do something to try and match the insane marketing power of Samsung and Apple, but can it really afford to? We'll see, I guess.

Could Robert Downey Jr convince you to buy an HTC? Humongous Tinfoil Catamaran indeed. At least HTC's got a sense of humour. [YouTube via TNW]