New Vodafone Yoda ad for Everyone to HATE

By Gary Cutlack on at

Here's a good thing for us all to come together and simultaneously hate; another awful Vodafone Yoda ad, this time focusing on the network's newly launched 4G service. If we all hate it enough, together, maybe it will only be on television in every other advert break?

Just in case you literally cannot bear to click on it, let me give you a brief text description. It uses the classic "engrossed by a thing" plot structure, wherein people are looking at their exciting products so much and so hard that they don't notice what's happening around them. And what's happening around them is Yoda moving things to protect a child from the stupidity of mankind. There. Don't give them the pleasure of an additional view. [YouTube]