The Motorola Moto X Looks Fantastic, But It's Not Coming to the UK

By Sam Gibbs on at

I feel like we've been cheated out of something really great here (as our US cousins can attest). It seems, for some strange reason, Motorola's decided to keep the gorgeous, innovative new Moto X confined to the US. That means the UK, Europe and everywhere else misses out on the first truly-great Google-Motorola innovation, and that just plain sucks.

At the launch of the much-leaked Moto X, Motorola went to great lengths to stress how American the device is. It's designed and built in the US, which obviously means us Europeans don't deserve it. Talking to TechRadar Motorola in the US had this to share:

"We are firmly committed to building a portfolio of products in Europe that show the best of Motorola as a Google company, but at this time don't have any immediate plans for Moto X to come to the region."


"Europe remains an important market for us and we have exciting plans in the works. Although we can't reveal specifics right now, this is just the start."

A Motorola spokesperson in the UK sadly reiterated the US-only stanceĀ telling Pocket-Lint:

"Because it is the first one, the Moto X has had a real buzz around it, but the US launch is not about the US being Motorola's priority at all, there are devices coming to Europe. We can't share what they are as of yet, but they are from the same family. They are cool and they are exciting and there is a lot in Europe coming up."

So, that's that then. No Moto X for us, but hopefully we'll get something like it soon in the UK.

Motorola's gone big on battery life here, with an interesting processor architecture that couples a dual-core Snapdragon S4 Pro from last year to a quad-core GPU AND two low-power processors -- one for natural language processing and one for contextual computing. The result is a power-sipping device that is also extremely responsive. Considering some of Motorola's other phones using the "8X" SoC claim up to 48 hours of working battery life, I really hope we see something similar hit the UK and Europe soon. Google best not keep those kinds of goodies all to itself in the US or there'll be a revolt.

Anyway, if you're interested to see what you're missing out on, and who'd blame you, our US cousins have a full rundown of the sweet-looking device, so go check that out. Just don't blame me when you go green with envy. [TechRadar, Pocket-Lint]