The Real Story of How Apple Made the Gold iPhone

By Chris Mills on at

Forget Jony Ive or Phil Schiller or anyone else Apple wheeled out on stage at the iPhone launch -- this is clearly the guy really behind that tacky new iPhone Apple's launched.

Apart from taking the piss out of Apple, this does accurately portray the kind of people I imagine buying the gold 5S. Ah well, at least they'll be able to buy a horrible garish gold Lightning cable to go with their latest bit of bling. (Yep: there's already a Kickstarter project for a gold iPhone cable. God help us all.) [YouTube]