Would You Buy a No-Name Phone, Even If the Specs Were Amazing?

By Gary Cutlack on at

Budget hardware specialist Kogan has just announced a new 5-inch quad-core mobile, which it's somehow managing to sell for just £149 in the UK. But is a phone from a relatively unknown brand something you'd consider, even if it's a solid performer?

Kogan's new model has been give the utilitarian name of Kogan Agora 5" Quad-core Smartphone, with the mobile squeezing a 1.2Ghz quad-core processor, 1GB of RAM, 8-Megapixel camera, two SIM slots and a 5-inch 1280 x 720 IPS screen inside a fairly attractive Samsung-like chassis. And it's yours for £150.

Pretty awesome stuff for that price. But in a world where mobiles are status symbols, is something like this -- or other equally capable models from budget rivals like Huawei and ZTE -- likely to win people over? Would you be comfortable saying "It's a Kogan Agora 5" Quad-core Smartphone" when someone asks you what make of phone you're currently prodding away at? [Kogan]