One in Twelve Waking Minutes Spent Online in Zombie UK

By Gary Cutlack on at

We managed to spend one in twelve minutes of our waving lives on the internet during the first half of 2013, with smartphone and tablet accessibility turning us into a nation of nervous, twitching, internet-checking wrecks.

The Internet Advertising Bureau reckons a staggering total of £3bn was spent by companies trying to advertise to us online throughout the first six months of the year. With two-thirds of us now owning a smartphone of some sort, the 4G push may perhaps lead to more than £1bn being spent targeting mobile users alone by the end of 2013.

The stats claim there are 46 million active internet users in the UK, meaning around £66 per person was spent during the first half of the year to advertise to each and every one of us. [Guardian]

Image credit: Laptops from Shutterstock