How the GoPro Became the Best Selling Camera In the World

By Mario Aguilar on at

The GoPro is an amazing action camera that lets people record extreme sports, daredevil feats, and other spectacles. Just a few years ago it would have been impossible. But now it has become the best selling camera in the world.

In a short 60 Minutes profile, Anderson Cooper runs through the story of the rugged camera from the beginning when the company was founded by a young surfer and failed-entrepreneur named Nick Woodman 12 years ago. The first GoPro product? A simple waterproof film camera. Since then, the company has doubled its sales yearly, to revenues of more than £320 million per year. Never underestimate the potential of a simple, effective, inexpensive tool. [CBS]