The PS4 Stunt That Everyone's Talking About

By Kat Hannaford on at

Marketing stunts roll into our inboxes as fast as we can send them to our trash folders, but this one made me pause my cursor. Taking on the London skyline in a stunt that's anything but stock (cube, geddit?), Sony hijacked the OXO Tower's facade with PlayStation's famous symbols.

This is all in aid of promoting the PlayStation 4, which goes on sale in the UK November 29th. Of course, it didn't take the internet long to come up with a jab in Microsoft's direction...