According to a November survey of 1,000 voters, people are more creeped out by the possibility of a person or group ascertaining their personal information, than the idea that someone might be following their online movements and habits.
The study, conducted for the Computer and Communications Industry Association by Benenson Strategy Group and American Viewpoint, found that 75 per cent of those surveyed are worried about being hacked, compared to 54 per cent who fear "history tracked for ads."
When forced to choose, 58 per cent of those surveyed were afraid of hacking versus 15 per cent worrying about the government being able to access their information or 3 per cent being concerned about tracking for targeted advertising.
Weirdly, the survey group was pretty together on personal security. 76 per cent said they vary their password for every account, 65 per cent responded that they disable cookies on their browser, and a full 65 per cent claimed that they read website privacy policies. Which seems impossible, but maybe? Do you? What does privacy mean to you online? [CCIA via All Things Digital]