This Interactive Moto X Ad Isn't Online, It's In a Magazine

By Robert Sorokanich on at

After a long day in front of the computer, the ads in a paper magazine can seem a little flat. Where's the interaction? Where's the content? Moto is filling that gap with this cool full page magazine advertisement that lets you pick your favourite Moto X colour with the push of a button. Just like the internet!

The ad, which appears in the January 2014 issue of Wired (in the US), packs LEDs, membrane buttons and a paper thin battery in a single page, though it's probably the thickest page in the book. It's appearing on newsstands today, but only in New York City and Chicago, where Moto has run extensive ad campaigns touting the Moto X's ultra-customisable nature. Maybe print really isn't dead, at least not until that tiny battery wears out. In any case, it'll be great to see if this becomes a widespread thing. [Mashable]