Mail Online Just Paid £1m for the Domain

By Gerald Lynch on at

Click-baiting, boob-touting, fear-mongering Mail Online, with its sidebar of shame, is the closest the web has come to producing a page that is the digital equivalent of meth. It's now been revealed that it has just coughed up £1 million in order to secure the web domain, and spread its...message wider.

The Mail Online currently sits on an a address, but with the site now seeing more than 70 per cent of its 161 million unique monthly visitors coming from outside the UK, the move to a .com is designed to help it further internationalise its readership. The problem until now was that the site's owner Daily Mail & General Trust first had to wrestle the valuable domain from US newspaper the Charleston Daily Mail, which had held the domain since 1996. It's thought that a figure upwards of £1 million was required to seal the deal.

Ha, Charleston, Charleston, Charleston. We'd have asked for a BILLION. [Guardian, The Drum]

Image Credit: Dailymailmemes