Hey Facebook -- Your Paper App's Name is Already Taken

By Gerald Lynch on at

Facebook's new newsfeed reader app Paper looks great, even if it is a US exclusive at the moment. But not everyone is happy with it. Start-up developer FiftyThree is particularly miffed: It claims that Zuckerberg and co. have stolen the Paper name from its iPad sketching app.

FiftyThree's Paper already has 100 million users and so the company has understandably asked Facebook to change the new app's name for fear of damaging its branding.

"It came as a surprise when we learned on 30 January with everyone else that Facebook was announcing an app with the same name," FiftyThree co-founder Georg Petschnigg said in a blog post.

"We think Facebook can apply the same degree of thought they put into the app into building a brand name of their own. Facebook should stop using our brand name."

It's not like Facebook can feign ignorance either. As if the Paper sketching app's significant user base wasn't enough, one of Facebook's board members is an investor in the original Paper. Here's hoping some appropriate compromise can be made -- FiftyThree's Paper app is great, and it'd be a shame to see it muscled out by the social networking juggernaut. [BBC]