Why Even Canon's Competition Wants it to Take Mirrorless Seriously

By Michael Hession on at

Photographers have been urging Canon and Nikon, the two camera-making titans, to put their hearts into the still-budding mirrorless camera market for years. It's gotten to the point that even their competitors, like Fujifilm, want them to get with the times.

Last week, a Fujifilm sales manager told DP Review that powerhouses like Canon putting their weight behind mirrorless systems would help, not hurt Fujifilm. The reason? Consumers still see the smaller, unusual-looking cameras as inferior to the large and ubiquitous DSLR. Only a serious marketing push by the likes of Canon could effectively change people's minds.

While Canon and Nikon do have mirrorless offerings, neither has catered to the high-end, where the influence would trickle down to a wider consumer base. So far they have stuck to their guns, refusing to evolve past the lower-end Nikon 1 and half-baked Canon EOS M systems.

Last year we argued that mirrorless cameras are the future for the vast majority of amateur photographers. DSLRs are still useful in certain professional situations, but for most, mirrorless has grown up to be a more-than capable option. That's a good thing, because who doesn't want a great selection of small, lightweight cameras with innovative features and killer image quality?

Fujifilm, Olympus, Sony, Panasonic, Samsung, are all doing their part with some great products. But the slow growth of the mirrorless market is just begging for those big brothers of the camera world to step in the ring and compete.