The maker of the dual-display YotaPhone has managed to resist charging twice the price of other mobiles for its innovative phone, setting the UK RRP of the twin-screened smartphone at £419. If you're bored of the endless Samsungs, it does at least offer something quite different to prod.
For your money you get a phone that's somewhere in the middle of the field in terms of Android power these days, with the YotaPhone offering a 4.3-inch 720 x 1280 display powered by an ageing-but-good Qualcomm Snapdragon S4 Pro that sits alongside 2GB of RAM, plus a 13-Megapixel camera.
And, of course, there's the entirely separate, low-energy, e-paper display around the back, with a small touch area beneath it for controlling some Android features via the vastly more efficient screen. Is enormous battery life and a quirky design enough to get people embracing the currently rather underground YotaPhone brand?
Better still, there will be an "upgrade program" put in place to give buyers of this model a "significant discount" on the very exciting looking YotaPhone 2 when it arrives later in the year. YotaPhone tells us it should be accepting direct UK orders for the original model today, but, at time of writing, the UK price hasn't yet popped up on its site. F5 it all day if you're keen. [YotaPhone]