Adidas Paints Routemasters Black in TfL Advertising First

By Kat Hannaford on at

Anyone spotted one of the 32 newly-black Routemasters on the streets of London? I saw one yesterday in Farringdon, and it caused me to do such a double-take, I needed to lie down for an hour. Eye-catching is one way of describing them.

While Transport for London is no stranger to letting brands advertise their wares on their buses, the 32 black Adidas buses mark the first time TfL have let someone rebrand the new Routemaster buses in such an...overwhelming manner.

You have four months to spot one of these buses on either the 38 or 8 routes, with TfL promising to only accept money for such a complete paint-job this year, to celebrate the 60th anniversary of the Routemaster. Because what says "happy birthday" better than slapping advertising over something? [Campaign Live]