Tesco Takes on Waitroise iBeacons Roll-Out With Expanded Scan-as-You-Shop Option

By Gerald Lynch on at

The battle for who can bring the most gadgetry to the weekly big-shop is on with Waitrose and Tesco trading blows for the most tech-filled trolly run. Tesco got there first with an Apple iBeacons trial back in April, with Waitrose following suit in May. And now Tesco has increased its trolley-mounted Scan-as-You-Shop initiative to a further 100 stores, bringing its tally of stores in which you never have to a have a meaningful human interaction up to 300. [Tesco]