Mark Zuckerberg Wants to Sell the Oculus Rift at Pocket Money Prices

By Gerald Lynch on at

"Keep your stinking Facebook out of my Oculus Rift". That, or something along those lines, was the general consensus from the gaming community upon hearing the news that Mark Zuckerberg's social networking empire had bought up the virtual reality upstarts. But it's not all about VR Likes -- Zuckerberg's influence could be driving the cost of the Oculus Rift down too.

Speaking to Ars Technica, Oculus VR CEO Brendan Iribe spoke of Zuckerberg's strategy to get the consumer device onto as many heads as possible.

"I think [Facebook's buyout] is going to allow us to deliver consumer V1 at a lower cost, because we're not trying to drive a high margin on this," he said. "[Zuckerberg], especially, wants to bring the cost down, him more than me.

"I do, too, but at the same time we were planning to run a business, hopefully a break-even [or] profitable business off of this, not a money-losing business. Mark is much more in the mindset of, 'Let's get this to scale with the best quality product at the lowest cost possible.'"

Facebook's involvement has come quite late into the development of the Oculus Rift consumer version, meaning it's features and specs are pretty much locked down already. But Facebook's huge cash warchest will help fund a "totally incredible" V2 edition, according to Iribe. Here's a tip though, Brendan -- if you're looking to sell "north of one million" of the first version, it's probably not a good idea to already be teasing the Oculus Rift 2. [Ars Technica]