With so many products out there, packaging design is as important as ever. Take a look at these examples of packaging design to witness the best work on offer, as collected by Creative Bloq.
Packaging is something we're bombarded with on a daily basis. So creating an eye-catching packaging design that can be reproduced for years is a real challenge, especially with trends in industrial design now demanding biodegradable or renewable packaging.
Now more than ever, packaging design matters. The designs below show the direction in which many different industries are focusing their packaging design for years to come.
1.) MAD Beer
MAD Beer is a collaboration between brewer Mikkeller, and chef Jakob Mielcke, and the beers have been specially designed to be enjoyed with food. Keith Shore of Mikkeller is the man behind the label design, which, while being bold, distinctive and undeniably different, still remains very minimal and tells you only what you need to know.
Anagrama came up with a great solution to the problem of presenting the customer with the product's wide range of sizes and capacity characteristics. They kept it clear and straightforward, using an eye-catching Pantone-style colour scheme.
They explain: "we developed a packaging system that would categorise the containers in a practical manner. Each product's capacity specifications come first in the design's hierarchy, and the distinctive colours come second."
Creative director Pann Lim ran the project, along with art directors Esther Goh, Astri Nursalim, Gian Jonathan, Jack Tan and Pann Lim, copywriter Eugene Tan and Joseph Davies and programmers Noel Chan and Tori Kuncoro.
Kallo are an organic foods company offering healthy food that also tastes great. Design and marketing company Big Fish have redesigned Kallo’s functional packaging with these new designs full of illustrations, poetry and love.
With a stylish choice of calming colours, the new packaging gives a handmade feel to the products by using traditional techniques such as lino printing. One touch we particularly love is the redesign of Kallo’s logo with the addition of a bird perched atop the letter 'a' to give a more personal feel.
Liquorice Allsorts had a mini facelift from Bond Creative Agency for Cloetta – a leading confectionary company in the Nordic region. "The packaging bought the distinctive shapes and colours of the liquorice into the forefront of the design," they explain.
"The result was a bold and playful packaging design that allows consumers to easily identify the different varieties". We think this redesign is the kind of packaging that sweet lovers will lap up.
New York based design duo Sagmeister & Walsh are known for their inventive approach to creativity. They recently created a series of typography films to accompany their travelling exhibition 'The Happy Show' but it's not the films themselves that have caught our eye.
Here, art director and designer Santiago Carrasquilla, designers Christian Widlic, Esther Li, and Thorbjørn Gudnason have collaborated with Sagmeister & Walsh to produce some futuristic and almost alien-like packaging to accompany the films.
Creating an entirely new visual identity that contains everything from the logo to packaging to display and flyers, Karamelleriet has achieved an expression that is caramel production worthy.
This design comes from New York's RoAndCo Studio , aimed specifically at men. Based on a new theme each quarter, SVBSCRIPTION packages include items geared towards individuals who have an appreciation for design, culture and quality.
RoAndCo explain: "for their debut parcel, SVBSCRIPTION asked for packaging that would be beautiful, practical and iconic. We packaged the items in natural wooden crates, nailed them shut and wrapped them in brown kraft paper for shipping.
9.) Spine Vodka
German designer Johannes Schulz created this inspirational packaging for Spine Vodka. "It was a private project I started after my graduation of an international communication design school in Hamburg, Germany," he explains. "Spine is a high quality product just like the design, reduced and simple with a consciously 'twist' in his message and a memorable name fitting to the project."
Integrated the spine with the ribcage to communicate a product with a 'backbone', the unique 3D design approach sets it aside from its 2D counterparts. "The transparent glass material stands for a product that don't has to hide something," Schulz concludes.
10.) Water in a box
Environmental concerns mean that packaging design is increasingly moving away from plastic; there can be no better illustration of this trend than Vivid Water's 'Water in a Box' range. It's the UK's first Tetra Pak carton-packaged water product and while this means you can't see the water itself, the branding more than makes up for it.
Brighton-based advertising agency Designate is behind the simple and clean design, which uses a blue and white colour palette for the main product and a water drop icon, aiming to make the packs 'instantly recognisable as a water product'.
"A simple, unfussy design emphasised the purity and cleanliness of the product and the freshness of the taste," explains Daniel Fagg, joint creative director at Designate. "The logo design was created in Swiss Black giving a confident bold look for this new upstart brand."
11.) Helvetica Beer
Students are renowned for like a beer or two. So we weren't surprised to learn that this cool new packaging design was a school project, designed by Sasha Kischenko at the British Higher School of Art and Design.
Tasked with creating a package design using type only, Kischenko opted to develop a concept for beer from Switzerland's historical Helvetic republic – so the typeface was an obvious choice.
The sophisticated design centres around a large digit informing you of the alcohol percentage, with a small Swiss Cross logo in the top right. Can colours, silver and black, correspond to lager or stout respectively. A simple but beautiful concept, we could see this product in the hands of many a student if it were ever to become a reality!
12.) Görtz shoes
This gorgeous packaging design comes courtesy of design firm Gürtlerbachmann GmbH. Created to promote the kid's shoe section of department store Görtz, the team developed five different paper bird sculptures, each with a shoelace through its beak representing a small, colourful worm.
Each design represents a German native type of bird, including the tit and blackbird, which children can play with and customers encouraged to collect. The aim of the eye-catching design was to increase customer frequency to the sales area for children's shoes, as well as promote the Görtz store card.
These shoelace birds are just brilliant - injecting colour, fun and creativitiy into a customer's shopping experience. We can easily see how adults and kids alike would immediately fall in love with the adorable designs.
13.) Meat gift wrap
Food lovers and delicious design duo Gift Couture first brought us their brilliant burger wrapping paper and now they're back. This time, they've gone upmarket and are offering some supreme steak gift wrap.
Sarah Fay and Justin Colt started their gift wrapping business from their humble apartment in New York. The cheeseburger offering proved so popular – and has since sold out – that the pair have decided to further their foodie passion with a new Kickstarter project.
Working with D&K Printing, the steak set includes two 25 x 21in (63.5 x 53.4cm) sheets of steak paper, one 25 x 21in (63.5 x 53.4cm) sheet of cutting board paper, one sheet of white butcher paper, twine, one meat tray, and two gift labels.
14.) Festina Watches
Many products make grand claims but few can demonstrate those abilities before you've even removed them from their packaging. Swimming against this current, if you'll pardon the pun, is Festina Watches, which has sanctioned the placement of its waterproof watches in a bag of water at point of sale.
The transparent packaging is filled with distilled water and the Festina Profundo watch is suspended inside. Dreamt up by Scholz & Friends, it's an ingenious solution that tells you everything you need to know about the watch without extraneous words.
The packaging design and art direction was handled by Ralf Schroder (among others) at Scholz & Friends.
After the huge success of its American Summer limited edition bottles, sparkling wine brand Chandon approached London-based agency Butterfly Canon to create a new series of limited edition branding. The sleek design retains the elegance and playfulness of the original concept while replacing the 'Americana' approach with a more globally recognised nautical theme. This way, European and other non-American customers will further relate to the brand.
"Last year's design was so popular, we ran out of stock in a matter of weeks and the feedback from consumers was overwhelming," explains Chandon's brand director Morgan Robbat. "ButterflyCannon have again done a great job and we’re confident that this year’s design will have an even wider success." The bottles will be available in both 750ml and 187ml formats throughout summer.
Thelma's is a cookie delivery business run by mother and son, Lana and Dereck Lewis. Each day, they lovingly bake chocolate chip cookies and snickerdoodles, and deliver them by the dozen, warm in this brilliant oven-inspired packaging design.
"Great-Grandma Thelma grew up in Monroe, Iowa, and was famous for her snickerdoodle cookies," the agency explains. "In honour of her 108th birthday this year, our client launched Thelma's – delivering warm cookies to businesses and selling ice cream cookie sandwiches at events. Saturday Mfg helped create the branding from scratch.
17.) Nike Air
Nike Air is arguably one of the most popular trainer designs ever released. Not content with a regular old shoebox, Berlin based agency Scholz & Friends came up with a brand new, reimagined packaging design for their favourite trainers.
Very much taking the 'Air' aspect into account, the team placed the sneakers in an air-tight plastic bag to give the illusion of floating trainers. Highlighting the Air cushioning of the brand, this design also reduces the risk of damage when shipping.
18.) Nail packaging
We love this project by art student Melissa Archer; anything that can make a boring set of nails look sexy gets the thumbs up from us. The simple but clever packaging hangs from the user's belt loop, providing easy access without reaching into a box, bag or pocket and being stabbed. The materials and typography used for the design adds a touch of sophistication and desirability to what would usually be thought of as a pretty mundane object.
19.) McDonald's Fries
How about a side of art with your burger? McDonald's packaging is as recognisable as packaging comes but artist Ben Frost decided to mix things up by drawing some famous faces as well as some pop-culture icons onto the red and yellow box.
20.) Phantom Cigar
Here, designer Alex Pabian uses old naval symbols and a minimal design to reinvent the packaging for an exclusive brand of cigars. Alex is a Polish/South African graphic designer and art director, currently based in Miami, Florida. Recently, she undertook a project that involved the redesign of the case, labels and tubes. We love the vintage look and feel of this packaging design.
Read the next 20 examples of amazing packaging designs over on Creative Bloq where this article was originally published.