Coolio is Releasing His Next Song on...PornHub?

By Kate Knibbs on at

More like wanker's paradise: Rapper and hairstyle pioneer Coolio is releasing his new music through Pornhub in a bold new plan to change online music distribution forever.

The 50-year-old musician signed a deal with the online pornography destination after Pornhub supplied the models for Coolio's upcoming video for his song "Take It To the Hub." TMZ has a behind-the-scenes clip from the making of the video. It appears to include a twerking dinosaurs, and it includes some production guy who sounds a lot like Jonah Hill demanding more breasts and face.

You can watch the whole gross thing here:

Gizmodo has asked Pornhub if it is pursuing any other partnerships with musicians. We'll update if we hear back, or if Redtube and Ke$ha arrange some unholy union. [TMZ via DazedDigital]

Image via Flickr/Timothy Krause CC BY 2.0