Greenpeace (Lego Division) Protests Legoland Oil Rig

By Gary Cutlack on at

Greenpeace has come up with a genius method of highlighting its battle against Lego's use of the Shell oil company's logo, by getting some Lego activist minifigs to unfurl scale model protest banners on some of the exhibits at Legoland Windsor.

The mini-protest, according to Greenpeace, is part of a wider mission to stop Lego putting genuine Shell logos in some of its brick kits, a practise that constitutes " invasion of children’s playrooms in order to prop up its public image" by the oil giant, and is little more than an attempt to ram its brand into the minds of the next generation of petrol and lubricant buyers. [Twitter]