Amazon Beat Google to Acquire the .Buy Domain Name for $4.5 Million

By Chris Mills on at

Amazon — king of selling stuff on the interwebz — just paid a cool $4.5m (£2.8m) to buy the rights to the .Buy top-level-domain, beating out Google in the process.

The auction, held by internet boss ICANN, involved the sale of three of the fancy new top-level domains (TLDs) that have been created in the past few years: .buy, .tech, and .VIP. Although Google bid on all three TLDs, Amazon emerged victorious for the .buy domain, while Dot Tech (seemingly a standard domain-registry company) managed to snag .tech for a frankly insane $6.7m (£4.1m).

Now, of course, we wait to see what Bezos will want to do with his new .buy plaything. Maybe, for him, it's just another breakfast octopus. [DNW]