Fujifilm Instax Wide 300: Instant Photography Fun Gets Twice as Big

By Mario Aguilar on at

With Polaroid out of the picture, Fujifilm has been making moves in recent years to own instant photography with its Instax line of cameras, printers and film. Today, it makes a play at a niche of the instant market with a larger format camera.

The Instax Wide 300 takes Film Size 86 mm x 108 mm film that's double the size of the film in last year's Instax Mini 90. Like the Mini 90, it's basically a modern take on classic instant photography. Larger format instant photos have been a staple of everything from dentists to designers who need physical shots instantly. Given the niche resurgence of lo-fi analogue photography recently, this larger format could do well.

At $130 (about £80, directly converted), the Instax Wide 300 isn't too expensive, but it might be a tad more than the weekend warrior wants to drop on a novelty, especially when a twin pack of 20 exposures costs $32 (£20). Out next Spring.