Apple Really Wants the Apple Watch to be Fashionable

By Chris Mills on at

Apple's already been clear that it wants its upcoming timepiece to be something that you're not ashamed to wear. But in case displaying it at the Paris Fashion Week wasn't clear enough, Apple's PR people have gone ahead and put the Apple Watch front-and-centre — quite literally — on the November issue of Vogue China.

A story in Business of Fashion confirms that Apple approached Vogue China's editor-in-chief, Angelica Cheung, with the idea to feature their watch, with the usual Apple angle on how they "combined technology, style and functionality".

In any case, the move is a doubly clear statement of intent that Apple's trying hard to market the Apple Watch outside of the normal male 20-somethings that make up the majority of the launch-day queues. Whether or not one magazine cover and a fluff-piece will make Apple's the first widely successful smartwatch is yet to be seen. All I know is that I could never see Meryl Streep featuring a smartwatch on her cover. [Business of Fashion]

Image credit: Vogue China