Borough Market Opens an Apple Store (With a Difference)

By Gerald Lynch on at

Oh Borough Market, we see what you've done here. Celebrating its 1,000th (!) year as London's premier fruit and veg emporium, it's marking the occasion with a celebratory festival. The centrepiece? A minimalist "Apple Store", showing off 1,000 different types of apple. As in "apple" the reasonably priced fruit, as opposed to "Apple" the extortionately-priced technology powerhouse. Well played guys, well played. [London SE1 via Tech Digest]