Jony Ive: iPhone and iPad Design Clones are "Theft"

By Gary Cutlack on at

Apple's design guru is unsurprisingly not that keen on the masses of iPhone knock-off designs being stuck out there by some of the Chinese makers, telling a crowd at a tech event that: "I don't see it as flattery ... I actually see it as theft." Ive went on to say that after spending "seven or eight years" on a product, seeing it insta-cloned is quite heartbreaking. [The Verge]