Jony Ive Bemoans "Tragic" Design School Kids' Lack of Practical Skills

By Gary Cutlack on at

Apple's design boss Jony Ive has launched a bit of a tirade against the design schools of the world, claiming their reliance on computer modelling rather than actual physical craft is producing a generation of product designers who don't know how to... make a product.

Ive was speaking at the Design museum, where he said: "So many of the designers that we interview don't know how to make stuff, because workshops in design schools are expensive and computers are cheaper. That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one."

He seems to think the core problem is of laziness, with students preferring to take the safe route of playing with computer files rather than actually making a thing, adding: "Why is your first reaction not to run and go and understand glass and what you can do with glass? Why is your first reaction to start doing Alias renderings of glass cups?" [Dezeen]