Amazon's Plan to Make Films and Debut Them on Prime Right After Cinemas

By Kate Knibbs on at

Amazon is already making great strides in the world of original streaming content. Transparent, one of Amazon's in-house productions, just won the Golden Globe for best comedy series and The Man in the High Castle is getting good early reviews. Now, Amazon has its eyes on a bigger screen: the company is preparing to release 12 original films a year.

Amazon Original Movies will debut in cinemas and on Amazon's Instant Prime Streaming Service around four to eight weeks after the big screen debut, narrowing the window between a theatre run and home viewing. This is probably going to fuel the current trend of tightening the time frame between a film's debut in cinemas and through on-demand services.

How this will roll out across multiple regions, with different premiere dates for the same film, remains to be seen. At first the service will occur in just the US, but it's not at all crazy to imagine Amazon looking to extend internationally. Whatever happens it is certainly an indication of ever more blurring of the lines between the cinema and the home. [The Next Web]