'Mad Men: The Game'? Lionsgate Studio Cuts Deal With Telltale

By Gerald Lynch on at

It worked for The Walking Dead and Game of Thrones, maybe it'll work for Don Draper too? Lionsgate Studios, the production company behind Mad Men and The Hunger Games has just cut a deal with Telltale, the gaming house behind the episodic point-and-click renaissance enjoyed by The Walking Dead and Fables, among others.

Lionsgate CEO Jon Feltheimer will join Telltale's board of directors, with the partnership allowing the pair to "explore opportunities to co-develop existing and original IP into episodic games and television".

As well as Mad Men and The Hunger Games, Lionsgate is also linked to the Saw horror movies and Orange is the New Black. Oh, and Paris Hilton's My New BFF. But we'll just push that one to one side for the moment.

The obvious one here is The Hunger Games, which, aside from a couple of online browser games, hasn't had a video game adaptation worthy of the franchise. Saw had a dodgy Silent Hill clone back in 2009, but noone really cares about that franchise now. Mad Men though? That's ripe for Telltale's brand of morally-ambiguous interactive story-telling. I can almost smell the Camel cigarettes already.