Apple Watch to Hit British Wrists on April 24 With a Battery That Lasts 'All Day'

By Matt Hill on at

The three flavours – and many, many sub-varieties – of Apple Watch will be available to pre-order in the UK from April 10 and hit shops on April 24, head honcho Tim Cook just revealed.

The Apple CEO formally announced his first wearable's street date at the firm's 'Spring Forward' event at San Francisco's Yerba Buena Center for the Arts. And the UK joins the US, Australia, Canada, China, France, Germany, Hong Kong and Japan in the first priority pot for some wristy business.

Cook also hailed its 18-hour battery life, although on the quoted times this is inevitably reduced to seven on a workout, 6.5 for audio playback and three of talk time.

The entry-level, fitness-focused aluminium-alloy Apple Watch Sport (pictured left) is £299 and £339 for the two sized faces, while the standard stainless-steel Apple Watch (centre) is from £479 running up to £949 depending on your strap options. Meanwhile, the limited 18-karat Watch Edition will be available only at selected stores heads up from £8,000 to over £13,000 if fully pimped up.

Apps are downloaded through your iPhone's App Store. Giz got hands-on with the Apple Watch back in September and we've been updating our Apple Watch Strikes Back! hub with all the essential info from today's event, so go read.