Poundland Told Not to Say Everything is £1

By Gary Cutlack on at

The UK's advertising watchdog has told Poundland to stop boasting that everything it sells is £1 -- because it's not.

According to the ASA's ruling, three people complained that some items were on sale inside the discount chain at prices of more than £1 and, despite Poundland claiming these were weird one-off promotions, the ASA said the "everything's £1" claim was therefore misleading and MUST GO. [ASA]