It's on your phone, it's on your tablet, and now Shazam song and TV tagging looks set to come to wearables too. Speaking to Rich Riley, Shazam's CEO, at MWC 2015, he revealed the company is aiming to have Shazam applications ready for smartwatches like the Apple Watch and other wearable devices before the end of the year.
"I think you'lll see us move into wearables in 2015," said Riley.
"We don't have any specific plans to disclose at this moment. We think this is going to be a big year for wearables, and the Shazam use case scenario for wearables makes a lot of sense, not having to take your phone out. You'll see us do something there for sure."
Despite Shazam's close ties to Apple (the company's song recognition service is now integrated into iOS and Siri), Riley assured that any move into wearables and smartwatches wouldn't be exclusive to the Apple Watch or iOS devices.
"We tend to build for the operating system, and we want to be on as many smart devices as we can be. We have a lot of users, and for it to make sense for us we need to be on platforms. With smartphones we're on Android, iOS and Windows, so it's hard to imagine us not supporting those platforms."
With 100 million users globally making 20 million Shazam tags a day and purchasing 400,000 tracks daily, Shazam pretty much has song recognition sewn up. But it's not stopping there -- as well as its growing TV tagging business, Shazam has explored the potential for video game tagging, and the gamification of their own application.
"We think about gaming and gamification because people are already playing games with Shazam -- it's a popular pub game, there's a radio show with 'Beat Shazam' -- so I would love to see us figure out some gamification," said Riley.
"We've talked to video game makers about game tagging, and we already do a lot of work around their advertising. Shazam enabling the actual games is possible of course because it has audio, and we can load that into our systems and match that audio up, and could provide insights or tips about a level. We haven't got there yet, but it's a good idea, and we're definitely talking to video game guys about it."
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