The Most Expensive Apple Watch Will Cost More Than £8,000

By Gerald Lynch on at

The average UK salary hovers around the £27,000 mark. Based on that, I'm going to go out on a limb and say no, you can't afford the most expensive Apple Watch, the 18k gold Apple Watch Edition. Unless you've no problem spending a third of a year's wages on something you arguably don't need anyway.

The Apple Watch Edition will start at £8,000 – that's more than 100 Pebbles. And, depending on which fancy strap you configure it with, that price could rise considerably too.

By comparison, a lowly Casio F-91W-1YER will set you back £17.50, while Rolex's (relatively) affordable Oyster Precision 6694 costs £1,995. In terms of directly comparable smartwatches, the Moto 360 (arguably the most popular of all Android Wear watches) hovers around the £180 mark.

Comparing the luxury-fashion orientated Edition to the current crop of Android Wear smartwatches on price isn't really fair, let alone doing so to an entry Casio. But the Rolex comparison is a fitting and revealing one -- Apple is very much targeting the luxury end of the watch market with Edition and, with prices like this, isn't afraid of scaring even Rolex's clientele away.

And you thought getting mugged for your iPhone was bad.

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